Platform
TradeMesh organizes supply, demand, routing, auctions, BI, billing and audit evidence around production exchange facts.
Exchange Surfaces
The platform page anchors the submenu and gives business and engineering one language for quality, goals and risk.
For publishers, SSPs, networks and traffic partners focused on inventory quality, authorization, traffic labels, placements, revenue diagnostics and billing terms.
For DSPs, agencies and advertisers focused on endpoint capability, seat capability, budget safety, creative review, account risk and bid feedback.
Core Platform
The multi-page site keeps commercial and engineering narratives tied to the same transaction path.
Version validation, body protection, idempotency, response validation and seatbid contracts.
Explain candidates and exclusions using privacy, floors, deals, formats, geography, health and seat capability.
Spend, publisher revenue, platform margin, loss attribution, finance close and settlement adjustment.
Privacy, creative, supply-chain, notices, report exports, approvals and audit logs become evidence packages.
Control Layers
The site should show TradeMesh as a control plane across intake, runtime, finance and governance rather than a single form.
Legal entity, partner role, inventory, seats, endpoints, protocol capability, risk labels and billing profile.
Normalized requests, route evaluations, bid responses, notice events and loss attribution.
Revenue, spend, margin, fill, win rate, endpoint health, SLO and scale cadence.
Privacy, creative, supply-chain, report export, approval, publishing and audit logs.
Maturity Map
The website should clarify the platform maturity path so customers know what each stage solves first.
Seller, buyer, billing and authorization materials become structured records.
OpenRTB, VAST, Native, notices and postbacks pass validation.
Candidates, exclusions, policy impact and health impact become simulatable and replayable.
Revenue, spend, margin, loss, billing and audit evidence close the loop.
Capability Matrix
Customers will ask which functional boundaries are covered, so this matrix clarifies transaction, commercial and governance capabilities.
Integration Paths
The site should connect business intake, the console and runtime so customers see a connected system.
Collect entity, inventory, budget, protocol and billing records.
Create endpoints, seats, placements, routing rules and creative policy.
Requests pass through normalization, routing, auction and response validation.
BI, ledger, notices, approvals and audit evidence feed reviews.