Publisher, app, site, placement, format, size, floor, geography, device and traffic profile are structured at intake.
Sellers
Turn inventory into routed, explainable revenue.
The seller page connects intake, inventory quality, protocol capability, risk labels and billing terms to the TradeMesh runtime.
Supply Growth
What sellers get from TradeMesh.
Seller onboarding is not just a form. It enters a routable, reviewable and billable platform model from day one.
Owned, resold, rewarded, sensitive, download, forced redirect, complaint and authorization signals guide routing.
Requests, fill, wins, notices, revenue, margin and settlement differences are replayable.
Seller Journey
A clear path from intake to scale.
Business can explain scale conditions, engineering can verify the runtime, and finance can trace settlement evidence.
Declare traffic ownership, inventory type, request volume, formats, authorization and billing terms.
Validate OpenRTB fields, bundle, domain, privacy, floor, supply chain and traffic profile.
Choose demand paths using buyer capability, policy, health and commercial rules.
Use fill, eCPM, loss reasons, complaints, discrepancies and revenue trends to scale.
Revenue Levers
Seller growth comes from explainable inventory and demand matching.
Following the revenue and fill-rate language seen in industry case studies, TradeMesh breaks growth into four controllable levers.
Diagnose unfilled opportunities by placement, geography, device, format and seat capability.
Floors, deals, PMPs and preferred demand enter the routing context together.
Authorization, complaints, sensitive categories, creative limits and privacy status affect runtime decisions.
Notices, ledger, exports and adjustments keep one reconciliation record.
Seller Case Studies
Turn publisher and SSP problems into executable cases.
These website-ready scenarios show how TradeMesh supports the growth, quality and transparency themes common in mature ADX platforms.
- Challenge
- Many apps and placements enter the platform with inconsistent bundle, reward, size, geography and privacy fields.
- TradeMesh approach
- Normalize inventory at intake, route by quality labels and seat capability, then review fill, win rate and loss reasons.
- Challenge
- VAST, OpenRTB, PMPs and direct demand run in parallel, and business teams need to explain revenue differences.
- TradeMesh approach
- Attach video requests, demand sources, notices and ledger records to one trace for reviewable channel evidence.
Inventory Scenarios
Different inventory should not share one scale strategy.
The seller page should explain how different publisher and SSP scenarios enter the platform.
Bundle, placement, size, device, geography and privacy fields determine routable demand sources.
Reward model, video duration, skip policy, creative review and notice integrity feed revenue review.
Domain authorization, placement hierarchy, browser environment, frequency control and brand-safety policy guide decisions.
Supply-chain nodes, authorization material, complaint history and billing boundaries must be structured first.
Seller Dashboards
Break growth questions into traceable metrics.
Seller customers usually care whether traffic can scale, revenue is stable and quality issues are explainable.
Placement, geography and demand-source dimensions
Floor, deal and win-rate explanation
No demand, timeout, privacy and creative
Notices, revenue and adjustments